Editorial PR
Print and digital placements in beauty and lifestyle media, beauty awards and roundup submissions, founder interviews, desksides and press previews.
Beauty PR Agency
Michele Marie PR is a full-service beauty PR agency with showrooms in New York and Los Angeles. Since 2007 we have run press, celebrity and influencer programs for skincare, cosmetics, haircare, fragrance, nail and wellness brands, from first US launch through national retail.
▶ Watch: Meet our founders (1:08)
We also produce beauty launch events and brand activations, and manage awards submissions across the industry’s major beauty programs: the moments that introduce a product and the recognition that keeps it credible.
Beauty Categories We Represent
Skincare
Make-up
Haircare
Fragrance
Nails
Salons
Wellness
Sun and body
Beauty & Wellness Experts
These categories sit inside a wider roster of 100+ brands we represent across fashion, beauty and lifestyle.
Where Our Beauty Clients Get Covered
AllureVogueHarper’s BazaarEllePeopleByrdieForbesGlamourNew BeautyThe New York TimesBeauty Incand more
See the latest hits in our recent press coverage.
What a Beauty PR Program Includes
Celebrity and Influencer
Seeding to creators who move beauty product, celebrity gifting and glam-team placement, red-carpet moments, ambassador programs.
Launches and Events
Press previews, retail launch events, pop-ups and brand activations nationwide.
Affiliate Management
Publisher recruitment, commission strategy and performance tracking, so coverage converts to revenue instead of impressions.
Why Beauty Brands Choose Michele Marie PR
19 years, founded 2007, beauty in the mix from the start, with long-standing relationships across beauty editors, buyers and industry contacts
60+ specialists across both coasts
Forbes America’s Best PR Agencies · PR Net 100
Beauty PR FAQ
What does a beauty PR agency do?
We earn coverage you do not pay for directly: placements in beauty and lifestyle media, founder interviews, awards and roundup submissions, celebrity and influencer seeding, launch events, and affiliate programs that turn coverage into sales.
How much does beauty PR cost?
Beauty PR is retained monthly, not billed per placement. Rates vary with scope, so reach out for a customized proposal.
Do you work with early-stage and indie beauty brands?
Yes. Much of our roster started small. What matters is that the product is in market and inventory can support a spike in demand.
Can you launch an international beauty brand in the US?
Yes, it is one of our strongest areas. We have extensive experience launching and scaling international beauty brands in the US.
Do you cover both coasts?
Yes. We run showrooms in New York and West Hollywood and provide coverage nationwide.
Start a Beauty PR Program
Tell us about your brand and our founders will map the right approach, or start a PR campaign with our team.